She Turns the Earth
Role: Brand Strategist and Designer, Photographer and Videographer
She Turns the Earth is a rad ceramic studio located in Chattanooga, TN who specializes in hand-crafted pieces for home and table. Kiani, the owner and potter, shapes pottery to fit into all rhythms of life by creating personalized pieces alongside fine art collections to tell stories of progress, celebration and connection.
This is a company with big dreams and the best whimsical approach to life. Kiani believes in raising glasses to the first initial “yes” in the right direction and all the failed attempts along the way. Each piece of pottery is inspired by stories, designed with purpose and crafted by hand.
She Turns the Earth approached Knee Deep in an effort to find direction and a cohesive visual storyline to best express the mission and values behind each ceramic sold.
This process included the creation of new messaging, name, logo, photography and videography for the company alongside the development of a unique brand strategy to best implement their unique story.